Finding the right banner stand is the one of the most effective ways in bringing visitors to your booth at a trade show. Banners have many advantages, such as movement, bright colors, lights, and clear graphics. Many styles can be easily folded and transported in a canvas bag. They can be as simple as a fabric balloon that is filled with air and moves back and forth. There are even wearable styles that can be worn around the trade show on the backs of employees who distribute company literature and direct visitors to your booth. The way to find the right one depends a lot on how much your marketing budget allows you to spend as well as how you intend to use it.
Economy styles are low in cost for small and medium businesses
For many small businesses, the determining factor of which banner stand to buy depends on the cost. Most banners and stands are sold together as a set, but it is possible to buy them separately. They are one of the least expensive display items for trade shows, so they are usually a wise choice for small and medium businesses. Some companies buy more than one and group them together for an impressive look that draws crowds to their display booths. At a cost of around $150 to $300, they are perfect for companies who enter one or two trade shows a year.
Retractable or pull up styles
For a convenient option, some economy styles are available in retractable designs that store the banner inside the tube section of the stand, so there is very little space needed to keep them from year to year. Many kinds feature easy to change banners that simply slip onto the stand like a pillow case or are attached with a hook at the top and bottom. This saves money when a new product needs to be advertised at the next show because a newly made banner can be used on the same stand over and over again. For such a small investment, they provide a lot of style and a professional way to get advertising for your company and product at the trade show.
Choosing vinyl or fabric banners
Both vinyl and fabric banners have their pros and cons. Fabric styles cost more and are considered to be an upgrade from vinyl, but vinyl is shiny and tends to be easier to see in a crowded convention center than fabric. The downside to vinyl is that the lines where it was folded can stay in the vinyl and they are difficult to remove. Many people prefer fabric because of their bright, vivid colors. It is really a matter of choice when choosing vinyl or fabric for your banner stand. Some people simply prefer one type over the other, and so they order the material that they like best.
Friday, April 8, 2011
Wednesday, April 6, 2011
Trade show display rentals have many advantages – you are not stuck with an item that you don’t really like, and you can change your display each time you’re in a trade show if you want to.
Here are some tips that will help you create a booth display with rental items.
Tip 1 – Rent banner stands to begin with
If you are going to be in your first trade show, or if you’re a veteran at them, many businesses like the ability of banner stands to be moved to various spots in the booth. You can have just one and place it outside your booth, or you can rent two or three to group together for a mural effect. Another strategy is to place one banner stand on either outer side of your booth. That way, you catch the attention of visitors from both directions. Another benefit of a banner stand is that they often have movement, and a moving display will catch the crowd’s attention.
Tip 2 – Every display item should focus on your product
You might find it helpful to sketch a layout of your plan for your booth to begin with. Then, look at each item to ask yourself how it focuses on your product. Are there better ways that you can do this? Keep in mind that your product is the center of your booth – and the reason why you’re in the trade show. Consider having a screen and projector for a 15 second demonstration of your product, or have a side table or kiosk with a computer monitor or laptop for the demonstration.
Tip 3 – Spend time creating brochures and literature – and where to place them
If your company team working on the trade show is very large, you probably have a team designing the brochures and literature that you will hand out. If you’re a small business, and you’re doing this yourself or supervising it, you will want to be sure that your display items coordinate with the brochure. If visitors are at your display for 5 to 15 seconds, use your literature to reinforce the message that you gave them in the seconds that they spent with you. If your message and the brochure do not coordinate, it can be confusing and guests may just throw the literature in the trash can. Additionally, where you place your literature is very important. If you have a lot of guests, you may not be able to personally hand each one a brochure, so have them in a stand where they can take one as they walk past.
Tip 4 – Try a trendy new style for your display
Renting display items allows you to try trendy new styles for your booth. You can discover whether or not you like them and if you think that they will serve well in bringing your company’s message across to visitors. As technology advances, there are new and remarkable banners that have HD graphics with clear bright colors. Although these may be rather expensive to buy, they are available for rentals at affordable prices. There are thousands of rental items available that can provide strong product interest for your company at the trade show.