Trade show display rentals have many advantages – you are not stuck with an item that you don’t really like, and you can change your display each time you’re in a trade show if you want to.
Here are some tips that will help you create a booth display with rental items.
Tip 1 – Rent banner stands to begin with
If you are going to be in your first trade show, or if you’re a veteran at them, many businesses like the ability of banner stands to be moved to various spots in the booth. You can have just one and place it outside your booth, or you can rent two or three to group together for a mural effect. Another strategy is to place one banner stand on either outer side of your booth. That way, you catch the attention of visitors from both directions. Another benefit of a banner stand is that they often have movement, and a moving display will catch the crowd’s attention.
Tip 2 – Every display item should focus on your product
You might find it helpful to sketch a layout of your plan for your booth to begin with. Then, look at each item to ask yourself how it focuses on your product. Are there better ways that you can do this? Keep in mind that your product is the center of your booth – and the reason why you’re in the trade show. Consider having a screen and projector for a 15 second demonstration of your product, or have a side table or kiosk with a computer monitor or laptop for the demonstration.
Tip 3 – Spend time creating brochures and literature – and where to place them
If your company team working on the trade show is very large, you probably have a team designing the brochures and literature that you will hand out. If you’re a small business, and you’re doing this yourself or supervising it, you will want to be sure that your display items coordinate with the brochure. If visitors are at your display for 5 to 15 seconds, use your literature to reinforce the message that you gave them in the seconds that they spent with you. If your message and the brochure do not coordinate, it can be confusing and guests may just throw the literature in the trash can. Additionally, where you place your literature is very important. If you have a lot of guests, you may not be able to personally hand each one a brochure, so have them in a stand where they can take one as they walk past.
Tip 4 – Try a trendy new style for your display
Renting display items allows you to try trendy new styles for your booth. You can discover whether or not you like them and if you think that they will serve well in bringing your company’s message across to visitors. As technology advances, there are new and remarkable banners that have HD graphics with clear bright colors. Although these may be rather expensive to buy, they are available for rentals at affordable prices. There are thousands of rental items available that can provide strong product interest for your company at the trade show.